Customer service and fulfilment people

Clothes, holidays, the weekly shop. Gadgets, booze, even foreign currency. We buy them all online. The fastest growing part of being a merchant is selling stuff to people you never see. But they still want a human touch in the transaction. It’ll make them come back next time. And feel they’ve had the after-sales service from an organisation staffed by humans.

Does the on-screen stuff of your sales operation measure up? Or is it plagued by nerdy jargon and pompous waffle?

A bit of well-judged training can give you an edge in making your online sales much more like the best kind of over the counter encounter.