Managers and Leaders

Maybe your most important job is to explain to your people and your peers what they need to do – and inspire them to do it.

Is what you write clear?

Is it as short as it can be?

Is it memorable?

Does it move people to action?

Do people read it?

Forget worries about dumbing down. Think of the benefits of brightening up. For centuries, the foremost thinkers of each age have been saying that clear writing is a sign of clear thinking.

The best way to cut wordy waffle from your organisation is to lead by example. A half day seminar for you and your peers could make the world of difference.