PRs and Marketers

The front line troops in external comms are sometimes inexperienced or lacking in confidence about their writing. The news releases, the mailshots and the web copy can often be written by people not long out of university.

Their higher education may have trained them to write pompously, long-windedly and to put the main point at the end.

A short session of training at this formative stage can make all the difference.

It makes sure people are getting the basics right. They can then add wise and thoughtful word choices to their new-to-the-company energy.