The web is unforgiving of bad writing. Web readers are impatient. They want what they’re looking for and they want it now.
So web pages need to be written in smaller, bite-sized chunks than anything you ever put on paper.
A web writer needs to be as good at an eighteen character headline as they are at fifty words of text.
Web teams tend to be a rich mix of people. Some team members may lack confidence in writing. But it doesn’t take much training to get them producing the cut-down, purposeful and eye catching stuff that the web demands.